If you're researching pass management software, you've probably noticed that pricing varies wildly — from free tiers with steep per-transaction cuts to enterprise platforms charging hundreds per month. Before comparing prices, it's worth understanding what you're actually paying for and what you're getting in return.
How most pass management platforms charge
There are a few common pricing models in this category:
Percentage of revenue (the hidden cost model)
Some platforms charge little or nothing monthly but take 2–5% of every pass sale. On $5,000 in monthly pass sales, that's $100–$250 per month in fees — plus Stripe's standard processing fee on top. The platform wins more as you grow. You don't.
High monthly fees with large feature sets
Full-featured studio management platforms bundle scheduling, membership management, marketing tools, and pass sales into one package. Monthly costs typically run $100–$400+ depending on the number of locations and staff users. Many small businesses use a fraction of the features but pay for all of them.
Flat monthly fee, no revenue cut
This is LoyalTrak's model. You pay a flat fee — $29/month for Starter, $49/month for Pro (or $19/month for the Loyalty plan if you only run free punch cards and memberships) — regardless of how many passes you sell or what your revenue is. Stripe's standard processing fee (2.9% + 30¢) applies to online sales, same as any other payment processor.
A business selling $3,000/month in passes on a 3% revenue-share platform pays $90/month in platform fees alone. LoyalTrak at $29/month saves that business $732 per year — before accounting for Stripe's fees, which you'd pay regardless of which platform you use.
Feature comparison
| Feature | LoyalTrak Starter $29/mo |
Typical studio platform $100–400/mo |
Revenue-share platform 2–5% per sale |
|---|---|---|---|
| Sell passes online | ✓ | ✓ | ✓ |
| QR code check-in | ✓ | ✓ | ✓ |
| No app needed for customers | ✓ | ✗ (usually requires app) | ✗ (usually requires app) |
| Manual pass issuance (cash/POS) | ✓ | ✓ | ✗ (online only) |
| Flat monthly fee | ✓ | ✓ | ✗ (% of revenue) |
| No % cut of your sales | ✓ | ✓ | ✗ |
| Setup in under 30 minutes | ✓ | ✗ (days/weeks) | ✓ |
| Class scheduling | ✗ | ✓ | ✗ |
| Works for non-studio businesses | ✓ | ✗ (studio-focused) | ✗ (studio-focused) |
LoyalTrak isn't trying to replace a full studio management system — it's purpose-built for businesses that want to sell and track prepaid passes without paying for features they'll never use or giving up a percentage of every sale.
How quickly does it pay for itself?
The better question isn't whether $29/month is worth it — it's how much additional revenue selling passes generates compared to drop-in pricing. The math is usually decisive.
Scenario: Small yoga studio
Before passes — drop-in only
After passes — 10-class pack at $15/class
With just 2 customers buying passes, the $29/month LoyalTrak fee pays for itself. Every additional pass customer after that is pure gain — higher visit frequency, stronger retention, and revenue collected upfront.
The retention multiplier
The revenue math above doesn't even account for retention. Pass holders tend to stick around longer than drop-in customers. A customer who buys a 10-class pack has committed — psychologically and financially — to coming back. Track the lifetime value of your pass customers against your drop-in customers — in most service businesses, the gap is large.
If LoyalTrak helps you retain just one customer per month who would otherwise have drifted away, the math becomes almost comically favorable. One retained customer at $60/month in ongoing visits is worth $720 per year — against a $290/year platform cost (Starter, billed annually).
When LoyalTrak is the right fit
- You want to sell prepaid passes online without an app
- You take cash or other payments and want to track those passes too
- You don't need class scheduling or complex membership management
- You run a non-studio business (car wash, dog daycare, golf simulator, coffee shop, nail salon)
- You want to start in under 30 minutes without a developer
- You don't want to give up a percentage of every sale
When you might need something else
LoyalTrak is deliberately focused. If you need class scheduling, waitlists, instructor management, or complex membership tiers with automated billing, a full studio management platform is probably the right tool — even at the higher price point. Those are real features with real value for businesses that need them.
But if you've been paying $200/month for a platform and using 10% of its features, LoyalTrak at $29/month does the one thing you actually need — sell passes, track visits, keep customers coming back.
See the pricing for yourself
Loyalty at $19/month. Starter at $29/month. Pro at $49/month. No percentage of your sales. 30-day money-back guarantee.