The mug club is one of the best loyalty programs in any industry: members pay upfront, feel like insiders, and treat your taproom as their spot. Running it is another story — paper lists, spreadsheets, and bartenders guessing who's a member. LoyalTrak gives every member a digital membership card and your staff a quick way to confirm it.
Mug club memberships
- Annual mug club sold online — the money goes straight to your Stripe account
- Members get a card on their phone with a QR code — staff scan it to confirm the membership is active
- Describe the perks in your own words: a bigger pour, member pricing, first access to releases
- Limit your founders' club to a set number of members (Pro)
- Members get a reminder email before their membership ends, so they can renew from your shop page
Punch cards and prepaid passes
- Punch card for regulars who aren't ready for the mug club — every 10th pint free
- Prepaid flight passes sold online
- Free promo for a first flight or a free pint on release day, one per customer
Before offering free or discounted drinks as a reward, check your state's rules — some states limit alcohol promotions. A non-alcohol reward, like merchandise, works too.
Every member and punch card holder comes with a name and email. When your next seasonal release drops, you know exactly who to tell.
Why LoyalTrak works for this
- No app for your customers — their card is a link and a QR code
- No hardware — scan with the phone or tablet you already have
- No per-transaction fees from LoyalTrak — just a flat monthly price
- Starter ($29/month) covers paid mug club memberships; punch cards and free memberships start at $19/month
Launch your mug club
Sell memberships online and check members in at the bar in seconds.