The car wash industry has already figured out what many other service businesses are still learning: members and regulars are a better business than one-off washes. They create predictable revenue, increase visit frequency, and make your car wash the default for customers in your area.
Wash club memberships
Sell a wash club membership on your LoyalTrak shop page. Customers pay online, the money goes straight to your Stripe account, and their membership card arrives by email with a QR code. Staff scan it at each visit to confirm the membership is active.
- 30-day unlimited exterior wash membership
- 30-day unlimited full-service membership at a premium price
- Free wash club with a member discount on every wash
- Winter salt season membership, valid until a date you choose
Memberships run for the time you set. Members get reminder emails before theirs ends, so they can renew from your shop page.
Prepaid wash bundles
- 5-wash or 10-wash bundles at a bundle discount
- Fleet bundles for local businesses with multiple vehicles
- Customers see how many washes they have left anytime, and get a reminder when they're running low
A digital punch card: every 6th wash free
Not every customer wants a membership. A free digital punch card gives drive-by customers a reason to come back to you instead of the wash down the street. They claim a card from the QR code at your pay station, and staff add a visit with one tap. When the card is full, the reward is ready to redeem and a new card starts automatically.
A customer on a monthly unlimited membership has every reason to wash more often — the washes are already paid for. More visits mean more attachment to your business, more word of mouth, and a customer who chooses your wash automatically.
Detailing shops
- Prepaid detail packages — for example, 4 interior details at a package price
- Annual detail membership with member pricing on every detail
- Mobile detailing? Scan the customer's QR code from your phone in their driveway
- Punch card — every 5th detail gets a free ceramic spray or add-on
Why car washes choose LoyalTrak
- No app for your customers — their card is a link and a QR code
- No hardware — scan with any phone or tablet
- Sales go straight to your Stripe account
- No per-transaction fees from LoyalTrak — just a flat monthly price
- Issue passes by hand for cash payments
- Punch cards and free memberships start at $19/month on the Loyalty plan; Starter ($29/month) adds paid memberships and wash bundles
Start your wash club
Sell memberships and wash bundles online, check in with a QR scan, and reward every visit.