Most winery visitors come once, enjoy the afternoon, and never think about you again. The ones who come back — and bring friends — are the ones who feel like part of your place. LoyalTrak gives you simple ways to turn a good first visit into a habit, right at the tasting bar.
Tasting room memberships
Invite visitors to join before they leave. Members get their card by email with a QR code, and your staff scan it at the tasting bar to confirm they're a member.
- Free Tasting Room Club — 10% off bottles and members-only events
- Paid annual membership with complimentary tastings and member pricing
- Seasonal membership for your busiest months, valid until a date you choose
Prepaid tasting passes
- 4-flight tasting pass at a small discount — easy to share with friends
- Holiday tasting pass specials sold online
- Group tasting passes for bachelorette parties and company outings
A digital punch card for tastings
Every 5th tasting free. Visitors claim the card from a QR code at the bar, staff add a visit with one tap, and the reward unlocks automatically.
Before offering free or discounted drinks as a reward, check your state's rules — some states limit alcohol promotions. A non-alcohol reward, like merchandise, works too.
Every membership and punch card comes with a name and email. That's the start of a list of people who already love your wine — the easiest customers you'll ever market to.
A note on wine clubs: LoyalTrak runs your tasting room memberships, passes, and punch cards. It doesn't handle wine shipments or automatic recurring billing, so keep your wine club software for shipped club orders.
Why LoyalTrak works for this
- No app for your customers — their card is a link and a QR code
- No hardware — scan with the phone or tablet you already have
- Sales go straight to your Stripe account
- No per-transaction fees from LoyalTrak — just a flat monthly price
- Punch cards and free memberships start at $19/month on the Loyalty plan; Starter ($29/month) adds prepaid passes and paid memberships
Bring your visitors back to the tasting room
Launch a tasting room membership or punch card in minutes.